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Sorana Cirstea talked in a podcast about how apparently external aspects of tennis, namely marketing, can have an important influence. The career of the Bucharest native suddenly exploded in 2008 when she, at just 18 year-old, won her first WTA title which followed the year after winning her first and only quarter-final in a slam at the Roland.
Garros. The year before, Cirstea had signed a contract with Adidas and from there she began to understand how much the world of marketing could influence the game of tennis. Sorana said that she was considered more for physical than technical, recalling what the executives told him before signing the contract: "Better to be beautiful and in the top 20 than ugly and be at number 1.
If you're in the top 20 they see you everywhere, you're there 24 hours a day on the stage, seven days a week, every week, every tournament. And then you realize it's all about marketing. That's why the highest paid stars are American, Chinese or Japanese, like Naomi Osaka who has been the highest paid athlete in all sports in recent years." Sorana is very active on social media, where she shares photos on the court and photos of vacations and relaxation.
Here the most beautiful:
This season Sorana has obtained all in all good results that have allowed her to be regularly present in the top 40 of the women's world rankings, more precisely in position number 38.
The career Romanian tennis player boasts two WTA titles, the first of which was won in 2008 in Tashkent in Uzbekistan and the last in 2021 in Istanbul. In her career she also boasts numerous victories over former world number one tennis players: Jelena Jankovic, Caroline Wozniacki, Angelique Kerber and Karolína Plíšková.
The victories over Sara Errani, Li Na, Marion Bartoli, Vera Zvonareva and Samantha Stosur, all finalists or Grand Slam champions, should also be highlighted. During her career she has won two singles titles out of five finals played, including the most prestigious in the 2013 Rogers Cup.
She boasts a Grand Slam quarter-final achieved in the 2009 French Open, while on 12 August 2013 she scored her best placement: the 21st position.